
Entrepreneurship can be thrilling, but it’s also overwhelming if there are gaps in your skill set that you’d like to fill. For many business owners, marketing is this gap, but there are ways you can learn its essential concepts and drive your business to success. The key is to create an engaging brand, find the right channel, and develop effective messaging — and who could possibly do this better than the originator of a company? The following tips can help you learn more about the importance of marketing.